The Next Maverick by Aji R. Michael

Author:Aji R. Michael [Michael, Aji R.]
Language: eng
Format: epub
ISBN: 9780992714208
Published: 2014-04-14T04:00:00+00:00

CHAPTER SEVEN

THE LAW OF

CONNECTION

"Alone we can do little.

Together we can do much ”

— Helen Keller

Highly successful people usually look at themselves honestly and see what it is that they enjoy most and what it is that they are a whole lot better at than most other people. This is an honest analysis. They are mostly the visionary even though they might not be good at marketing, selling, or anything else. They may also be good at a whole lot of other things which are not particularly relevant to their vision but can be useful in their personal life like swimming, golfing or cooking but that is beside the point. The point is that they first of all identify what it is that they are extraordinary at—not just good at, but extraordinary. The next thing is that they find out what it is that they really enjoy and cannot stop doing? All that matters is what they are better at and what they enjoy doing. Then they do only that thing and they look out for people to do everything else. They do not worry that people will not do the rest as good as they would have. Once you have a mindset that your vision is connected to other people's vision then you are on your way to becoming significant and ultimately successful. It takes greatness to give greatness: You cannot give what you don't have.

Why is it that out of every 1000 new businesses, 40% fail within the first year, and 80% would fail within 5 years; 80% of those businesses fail before they make it to 10 years. Even when all the external factors are extremely positive, few businesses develop to a reasonable size. That leaves us with 4% of new businesses still around after 10 years (www.creativeoverflow.net) . If we have a growing population and demand for new products are high but market barriers are low, then you would expect there to be a great number of entrepreneurs having the capability to take advantage of the growing market.

So why do new businesses fail? You begin to wonder if there are unforeseen circumstances causing new businesses to fail as you'll also find some professionals get stuck in their career after a while. The other thing is that you find some people, after getting stuck in their career for so long, decide that it is time to venture into business. It is very popular nowadays: 'professional turn entrepreneur.' The same plumber is now an entrepreneur. Like most things in life, there is a very simple explanation for this and if you are a “Life Changer” like me, you are always looking for ways to beat the odds and not strengthen the statistics.

So, why do businesses never see their 10 year anniversary? The explanation for this is rather simple. During my research, I interviewed former business owners, managers as well as new business owners to get their view on this. Four key reasons were revealed. Firstly, it is evident that

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